About JoElla Marketing Consultant Melbourne
JoElla Marketing, located in Melbourne Australia, was born from Director Megan Barrow’s passion to provide businesses with no-nonsense marketing advice about how today’s customers are engaging online.
With a 15 year background in both administration and marketing that focussed on her love of writing and creating a marketing buzz, Megan saw a gap in the marketplace for independent marketing and communication advice and training with no agendas or affiliations to push.
“I am not a pushy salesperson and I don’t want to be, I am a marketer who loves what I do.” says Megan. “JoElla Marketing is not about pressuring businesses to sign on the dotted line; it’s about creating an excitement for how you can now creatively and personally communicate with your clients online and in social media, and the benefits of doing so. From there we become a team and I become your online advocate.”
Megan grew up as a very shy person and whilst seeing the irony in her career direction of marketing communications, she acquired the necessary skills of observation and listening that is required to be a great marketer.
“There is no one-size-fits-all in marketing; well that’s my attitude. The marketing world may be telling you: you must go on Twitter, Facebook, LinkedIn, Google+, but it’s more important to research and listen to what your customers want. Yes, they are most likely on Facebook, but would they prefer an interactive website or receive weekly BLOGs than visit your Facebook page?”
“I have no Barrow-to-Push, I love what I do. I know not everyone understands social media and online marketing and that it can be overwhelming, but at the core, it’s about communicating and engaging with your marketplace about what you love and get your business known as thought leader in your industry. There’s no better marketing advertisement than that!”