Aspire Magazine article image
On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a dress for an event. I needed help and watched two sales assistants ignore me and walk past.
I grabbed two dresses and helped myself to a dressing room. I came out twice to look in the only mirrors available, outside in the store, and still staff ignored me. In the meantime I noticed one of the girls helping a well-dressed lady who arrived after me.
The sales assistants had seemingly assumed I wasn’t their ideal client as I was in gym clothes, no make-up and had my hair pulled in a ponytail. I was, in fact, one of their VIP customers, a repeat buyer! I have never returned. Read More
Posted in Client advocacy, Marketing, Uncategorized Tagged Advocate, Assume, Assumption, Brand, Business, Client, Communication, Customer, JoElla, Judging, Marketing, Megan Barrow, Tribe
Mother’s Day is a time to utilise the opportunity as a marketing platform for your business’ sales. Or is it?
Last year, before I got ready to host my Mum for Mother’s Day, I did a boxing session. At the end of class, our trainer was asked, “Hope you sent your Mum some flowers”.
The trainer was dignified, smiled and said “Yes”. I checked on him later and invited him to my Mum’s dinner. I knew his Mum had died when he was four-years-old. Read More
The Client Whisperer - The Aspire Magazine
I’m a natural born caregiver. Every personality test I’ve ever taken results in this very conclusion. And maybe it’s this innate ability to empathise with people that makes it so easy for me to understand and communicate “what customers want” from businesses.
For me, understanding client relationships isn’t rocket science. Essentially, it’s putting yourself in the shoes of your customer. So I’m going to do just that and let you know the basics of what I want from you. Read More
Posted in Client advocacy Tagged Advocate, Brand, Business, Client, Communication, Customer, Deliver, JoElla, Lose, Loyal, Marketing, Marketing Pitch, Megan Barrow, Melbourne, Tribe
I write this on the so-called most romantic of days, Valentine’s Day. I’m not by nature a cynical person, in fact quite the opposite, but I admit to hating being (knowingly) manipulated by corporate marketing dollars.
Most of you will know the story, Valentine’s Day was a marketing strategy by Hallmark cards to increase sales and, gee, what a success – most marketers’ dream of impacting not only a business’ profit-line so dramatically, but the imaginations of a marketplace. Read More
Posted in Marketing Tagged Australia, Brand, Business, Client, Communication, Customer, JoElla, Marketing, Marketing Pitch, Megan Barrow, Melbourne, Strategy, Tribe
Wow, I have certainly exhaled after my catharsis in How to Lose a Brand Advocate (Part 1) and, on reflection, it is a Blog that highlights for business owners how you can make a customer feel who has invested their loyalty and trust with you.
Why does being by a business advocate cut so deep? Because I truly love being one. Maybe it’s because I spent much of my formative career in the frontline of business where I was often in the line of fire as “shoot the messenger” and no matter how hard I tried or how far beyond my call of duties I went, I very rarely got any formal kudos. Read More
Posted in Client advocacy, Uncategorized Tagged Advocate, Australia, Brand, Business, Client, Communication, Customer, JoElla, Marketing, Megan Barrow, Melbourne, Strategy
Now, this is not an easy blog to write and I aim to do it with dignity and grace, but I’ve just been through a horrible break-up as a customer and it still hurts.
I loved them, truly, and not only “would’ve done anything”, but I believe, as best I could, I “did” everything I could to help them with no expectation except goodwill. But as with many relationships, it is only through hindsight that you realise you are the only one valuing what there is. Read More