Category Archives: JoElla Philosphy

Heart in Business: Is there room for it?

  I arrived at the networking meeting and was greeted by the facilitator of the group to be told (well reminded) I “wasn’t having a good month”.  The meeting commenced with the usual roundtable discussion on how fabulous our businesses were doing.  But I had already decided to wear my heart on my sleeve and [...]

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Living with Truth

There is nothing more that I respect than living with truth, integrity and goodwill. I believe I live by these values, though sometimes it can be incredibly hard. And by that I don’t mean that I find it difficult to sustain these principles, but that I sometimes feel that the world isn’t ready for it.

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What’s in a name? JoElla’s story

I find it fascinating that the number one business question to date is: Why JoElla? Not, what do you do, but why is your business called that? And, with no conscience rationale at the time, other than choosing a business name that meant something to me, my answering the question sums up my whole business [...]

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