On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a dress for an event. I needed help and watched two sales assistants ignore me and walk past. I grabbed two dresses and helped myself to a dressing room. I came out twice to [...]
Mother’s Day is a time to utilise the opportunity as a marketing platform for your business’ sales. Or is it? Last year, before I got ready to host my Mum for Mother’s Day, I did a boxing session. At the end of class, our trainer was asked, “Hope you sent your Mum some flowers”. The trainer [...]
Traditional marketing seemingly polarises many of my marketing peers. Personally, I’m at a loss at those who are steadfast that being traditional equals being old fashioned. Traditional marketing often conjures up images of people that haven’t moved with the times. But why do we not consider that some traditions are tried and tested rituals?
Your business’ marketing message should get to the heart of your business. When I meet owners who are discouraged at how to market their business, more often than not they have lost focus on why they decided to go it alone. And here’s my confession: Only a few months into starting my business, I had [...]
Oscars 2013 and a competition was being run through Twitter and Facebook from a lingerie business I follow: “Tweet what you would wear underneath [image of actress at Oscars] for your chance to win 1 of 3 $100 gift cards”. Not only was this timely and creative Social Media marketing, it was fun! I tweeted [...]
I write this on the so-called most romantic of days, Valentine’s Day. I’m not by nature a cynical person, in fact quite the opposite, but I admit to hating being (knowingly) manipulated by corporate marketing dollars. Most of you will know the story, Valentine’s Day was a marketing strategy by Hallmark cards to increase sales [...]
Most people know Tough Mudder: The world’s toughest obstacle race course. (Although now they have changed it to “probably the toughest” with the influx of obstacle courses entering its marketplace). Well, lil-old me, she who was once known as scaredy-cat-of-the-world, did it and completed it on Saturday (19 February) at Phillip Island Victoria. It was an [...]
I arrived at the networking meeting and was greeted by the facilitator of the group to be told (well reminded) I “wasn’t having a good month”. The meeting commenced with the usual roundtable discussion on how fabulous our businesses were doing. But I had already decided to wear my heart on my sleeve and [...]
Enjoy this article I wrote on Inbound Marketing for client eNudge‘s newsletter. Inbound Marketing is one of the newer marketing buzz words that I’m sure you have heard about from time-time. But with the marketing landscape moving at ever increasing speeds, many business owners miss the definition of these new marketing strategies for their business. [...]
This was the question asked of me by the fabulous Suzi Dafnis who runs Australian Businesswomen’s Network (ABN).
On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a...
Mother’s Day is a time to utilise the opportunity as a marketing platform for your business...
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