On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a dress for an event. I needed help and watched two sales assistants ignore me and walk past. I grabbed two dresses and helped myself to a dressing room. I came out twice to [...]
Also posted in Client advocacy, Uncategorized Tagged Advocate, Assume, Assumption, Brand, Business, Client, Communication, Customer, JoElla, Judging, Marketing, Megan Barrow, Tribe
Mother’s Day is a time to utilise the opportunity as a marketing platform for your business’ sales. Or is it? Last year, before I got ready to host my Mum for Mother’s Day, I did a boxing session. At the end of class, our trainer was asked, “Hope you sent your Mum some flowers”. The trainer [...]
I write this on the so-called most romantic of days, Valentine’s Day. I’m not by nature a cynical person, in fact quite the opposite, but I admit to hating being (knowingly) manipulated by corporate marketing dollars. Most of you will know the story, Valentine’s Day was a marketing strategy by Hallmark cards to increase sales [...]
Posted in Marketing Tagged Australia, Brand, Business, Client, Communication, Customer, JoElla, Marketing, Marketing Pitch, Megan Barrow, Melbourne, Strategy, Tribe
I arrived at the networking meeting and was greeted by the facilitator of the group to be told (well reminded) I “wasn’t having a good month”. The meeting commenced with the usual roundtable discussion on how fabulous our businesses were doing. But I had already decided to wear my heart on my sleeve and [...]
Also posted in JoElla Philosphy, Leadership Tagged Australia, Business, Communication, heart, JoElla, Management, Marketing, Megan Barrow, Melbourne, Online, Philosophy
This was the question asked of me by the fabulous Suzi Dafnis who runs Australian Businesswomen’s Network (ABN).