I write this on the so-called most romantic of days, Valentine’s Day. I’m not by nature a cynical person, in fact quite the opposite, but I admit to hating being (knowingly) manipulated by corporate marketing dollars. Most of you will know the story, Valentine’s Day was a marketing strategy by Hallmark cards to increase sales [...]
Posted in Marketing Also tagged Brand, Business, Client, Communication, Customer, JoElla, Marketing, Marketing Pitch, Megan Barrow, Melbourne, Strategy, Tribe
Wow, I have certainly exhaled after my catharsis in How to Lose a Brand Advocate (Part 1) and, on reflection, it is a Blog that highlights for business owners how you can make a customer feel who has invested their loyalty and trust with you. Why does being by a business advocate cut so deep? Because I [...]
Posted in Client advocacy, Uncategorized Also tagged Advocate, Brand, Business, Client, Communication, Customer, JoElla, Marketing, Megan Barrow, Melbourne, Strategy
I arrived at the networking meeting and was greeted by the facilitator of the group to be told (well reminded) I “wasn’t having a good month”. The meeting commenced with the usual roundtable discussion on how fabulous our businesses were doing. But I had already decided to wear my heart on my sleeve and [...]
Posted in JoElla Philosphy, Leadership, Marketing Also tagged Business, Communication, heart, JoElla, Management, Marketing, Megan Barrow, Melbourne, Online, Philosophy
This was the question asked of me by the fabulous Suzi Dafnis who runs Australian Businesswomen’s Network (ABN).