Oscars 2013 and a competition was being run through Twitter and Facebook from a lingerie business I follow: “Tweet what you would wear underneath [image of actress at Oscars] for your chance to win 1 of 3 $100 gift cards”. Not only was this timely and creative Social Media marketing, it was fun! I tweeted [...]
I write this on the so-called most romantic of days, Valentine’s Day. I’m not by nature a cynical person, in fact quite the opposite, but I admit to hating being (knowingly) manipulated by corporate marketing dollars. Most of you will know the story, Valentine’s Day was a marketing strategy by Hallmark cards to increase sales [...]
Wow, I have certainly exhaled after my catharsis in How to Lose a Brand Advocate (Part 1) and, on reflection, it is a Blog that highlights for business owners how you can make a customer feel who has invested their loyalty and trust with you. Why does being by a business advocate cut so deep? Because I [...]
Most people know Tough Mudder: The world’s toughest obstacle race course. (Although now they have changed it to “probably the toughest” with the influx of obstacle courses entering its marketplace). Well, lil-old me, she who was once known as scaredy-cat-of-the-world, did it and completed it on Saturday (19 February) at Phillip Island Victoria. It was an [...]
I arrived at the networking meeting and was greeted by the facilitator of the group to be told (well reminded) I “wasn’t having a good month”. The meeting commenced with the usual roundtable discussion on how fabulous our businesses were doing. But I had already decided to wear my heart on my sleeve and [...]
Enjoy this article I wrote on Inbound Marketing for client eNudge‘s newsletter. Inbound Marketing is one of the newer marketing buzz words that I’m sure you have heard about from time-time. But with the marketing landscape moving at ever increasing speeds, many business owners miss the definition of these new marketing strategies for their business. [...]
This was the question asked of me by the fabulous Suzi Dafnis who runs Australian Businesswomen’s Network (ABN).
There is nothing more that I respect than living with truth, integrity and goodwill. I believe I live by these values, though sometimes it can be incredibly hard. And by that I don’t mean that I find it difficult to sustain these principles, but that I sometimes feel that the world isn’t ready for it.
For the uninitiated, Twitter can be like walking into a party where you don’t know the people nor the strange jargon they speak. Just like any new cultural change comes new language, but once deciphered, Twitter talk is pretty easy. So let’s not put it off any further, let me hold your hand and walk you [...]
I find it fascinating that the number one business question to date is: Why JoElla? Not, what do you do, but why is your business called that? And, with no conscience rationale at the time, other than choosing a business name that meant something to me, my answering the question sums up my whole business [...]
On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a...
Mother’s Day is a time to utilise the opportunity as a marketing platform for your business...
Read more Blogs
