Oscars 2013 and a competition was being run through Twitter and Facebook from a lingerie business I follow: “Tweet what you would wear underneath [image of actress at Oscars] for your chance to win 1 of 3 $100 gift cards”. Not only was this timely and creative Social Media marketing, it was fun! I tweeted [...]
Enjoy this article I wrote on Inbound Marketing for client eNudge‘s newsletter. Inbound Marketing is one of the newer marketing buzz words that I’m sure you have heard about from time-time. But with the marketing landscape moving at ever increasing speeds, many business owners miss the definition of these new marketing strategies for their business. [...]
There is nothing more that I respect than living with truth, integrity and goodwill. I believe I live by these values, though sometimes it can be incredibly hard. And by that I don’t mean that I find it difficult to sustain these principles, but that I sometimes feel that the world isn’t ready for it.
I find it fascinating that the number one business question to date is: Why JoElla? Not, what do you do, but why is your business called that? And, with no conscience rationale at the time, other than choosing a business name that meant something to me, my answering the question sums up my whole business [...]
On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a...
Mother’s Day is a time to utilise the opportunity as a marketing platform for your business...
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