On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a dress for an event. I needed help and watched two sales assistants ignore me and walk past. I grabbed two dresses and helped myself to a dressing room. I came out twice to [...]
Traditional marketing seemingly polarises many of my marketing peers. Personally, I’m at a loss at those who are steadfast that being traditional equals being old fashioned. Traditional marketing often conjures up images of people that haven’t moved with the times. But why do we not consider that some traditions are tried and tested rituals?
Your business’ marketing message should get to the heart of your business. When I meet owners who are discouraged at how to market their business, more often than not they have lost focus on why they decided to go it alone. And here’s my confession: Only a few months into starting my business, I had [...]
I’m a natural born caregiver. Every personality test I’ve ever taken results in this very conclusion. And maybe it’s this innate ability to empathise with people that makes it so easy for me to understand and communicate “what customers want” from businesses. For me, understanding client relationships isn’t rocket science. Essentially, it’s putting yourself in [...]
Oscars 2013 and a competition was being run through Twitter and Facebook from a lingerie business I follow: “Tweet what you would wear underneath [image of actress at Oscars] for your chance to win 1 of 3 $100 gift cards”. Not only was this timely and creative Social Media marketing, it was fun! I tweeted [...]
I write this on the so-called most romantic of days, Valentine’s Day. I’m not by nature a cynical person, in fact quite the opposite, but I admit to hating being (knowingly) manipulated by corporate marketing dollars. Most of you will know the story, Valentine’s Day was a marketing strategy by Hallmark cards to increase sales [...]
Wow, I have certainly exhaled after my catharsis in How to Lose a Brand Advocate (Part 1) and, on reflection, it is a Blog that highlights for business owners how you can make a customer feel who has invested their loyalty and trust with you. Why does being by a business advocate cut so deep? Because I [...]
Now, this is not an easy blog to write and I aim to do it with dignity and grace, but I’ve just been through a horrible break-up as a customer and it still hurts. I loved them, truly, and not only “would’ve done anything”, but I believe, as best I could, I “did” everything I [...]
Most people know Tough Mudder: The world’s toughest obstacle race course. (Although now they have changed it to “probably the toughest” with the influx of obstacle courses entering its marketplace). Well, lil-old me, she who was once known as scaredy-cat-of-the-world, did it and completed it on Saturday (19 February) at Phillip Island Victoria. It was an [...]
I arrived at the networking meeting and was greeted by the facilitator of the group to be told (well reminded) I “wasn’t having a good month”. The meeting commenced with the usual roundtable discussion on how fabulous our businesses were doing. But I had already decided to wear my heart on my sleeve and [...]
On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a...
Mother’s Day is a time to utilise the opportunity as a marketing platform for your business...
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