Marketing is hard, let alone when you’re a start-up. When I decided to take the leap-of-faith, my family and friends asked: “How are you going to get clients?” I joked back: “I better know, I’m a marketer!”
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Tag Archives: Marketing Pitch
Ten Marketing Tips for Start-Ups
Posted in Marketing, Uncategorized | Also tagged Brand, Business, Customer, JoElla, Marketing, Megan Barrow, Start Up, Strategy | Leave a comment
Traditional Marketing: Is it Old Fashioned?
Traditional marketing seemingly polarises many of my marketing peers. Personally, I’m at a loss at those who are steadfast that being traditional equals being old fashioned. Traditional marketing often conjures up images of people that haven’t moved with the times. But why do we not consider that some traditions are tried and tested rituals?
Posted in Marketing | Also tagged Communication, Customer, JoElla, Marketing, Megan Barrow, Melbourne, Social Media, Strategy, Traditional | Leave a comment
Your Marketing Message: My Lesson
Your business’ marketing message should get to the heart of your business. When I meet owners who are discouraged at how to market their business, more often than not they have lost focus on why they decided to go it alone. And here’s my confession: Only a few months into starting my business, I had [...]
Posted in Marketing, Uncategorized | Also tagged Brand, Business, Client, Communication, Customer, JoElla, Marketing, Megan Barrow, Melbourne, message, Strategy | Leave a comment
What do Customers Want?
I’m a natural born caregiver. Every personality test I’ve ever taken results in this very conclusion. And maybe it’s this innate ability to empathise with people that makes it so easy for me to understand and communicate “what customers want” from businesses. For me, understanding client relationships isn’t rocket science. Essentially, it’s putting yourself in [...]
Posted in Client advocacy | Also tagged Advocate, Brand, Business, Client, Communication, Customer, Deliver, JoElla, Lose, Loyal, Marketing, Megan Barrow, Melbourne, Tribe | Leave a comment
Delivering your promise
Oscars 2013 and a competition was being run through Twitter and Facebook from a lingerie business I follow: “Tweet what you would wear underneath [image of actress at Oscars] for your chance to win 1 of 3 $100 gift cards”. Not only was this timely and creative Social Media marketing, it was fun! I tweeted [...]
Marketing manipulation?
I write this on the so-called most romantic of days, Valentine’s Day. I’m not by nature a cynical person, in fact quite the opposite, but I admit to hating being (knowingly) manipulated by corporate marketing dollars. Most of you will know the story, Valentine’s Day was a marketing strategy by Hallmark cards to increase sales [...]
Posted in Marketing | Also tagged Australia, Brand, Business, Client, Communication, Customer, JoElla, Marketing, Megan Barrow, Melbourne, Strategy, Tribe | 2 Comments
5 Marketing tips businesses can learn from Tough Mudder
Most people know Tough Mudder: The world’s toughest obstacle race course. (Although now they have changed it to “probably the toughest” with the influx of obstacle courses entering its marketplace). Well, lil-old me, she who was once known as scaredy-cat-of-the-world, did it and completed it on Saturday (19 February) at Phillip Island Victoria. It was an [...]
Posted in Marketing, Uncategorized | Also tagged Advocate, Australia, Brand, Business, Communication, Customer, JoElla, Marketing, Megan Barrow, Melbourne, Phillip Island, Social Media, Strategy, Tough Mudder, Tribe | 4 Comments
What do you want to be known for?
This was the question asked of me by the fabulous Suzi Dafnis who runs Australian Businesswomen’s Network (ABN).
Posted in Marketing | Also tagged Australia, Communication, JoElla, Marketing, Megan Barrow, Melbourne | Leave a comment