Category Archives: Brand

What is marketing?

An article for start-ups or anyone not sure what marketing actually is…   You know the feeling when you’re desperate to buy a specific product? You’ve got it pictured in your head and you need “it” …like, now. You are searching far-and-wide on foot and googling your heart out. You know you want “it”, but can’t find […]

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The Remarkable Seth Godin

Seth Godin recently visited Australia as a guest speaker of business networking organisation Business Chicks. When I heard late last year he was speaking, I almost grabbed my sleeping bag to line up for tickets. Luckily I didn’t need to do that – I just added a reminder to my calendar and scored tickets to […]

Also posted in Leadership, Marketing, Uncategorized | Leave a comment

Branding: Are You Delivering on Your Message? Part 2

Branding, as I wrote in Part 1, is the building block to your business and its marketing. It is built over time with consistency of message and service/products plus delivering on your promises. A business’ brand will – dare I say should – be developed at the beginning of a business based around the business owner’s values and […]

Also posted in Client advocacy, Marketing, Uncategorized | Leave a comment

Branding: Are you Delivering on your Message? Part 1

Branding is one of the most important building blocks in the marketing of your business. Get it and your marketing plan, strategies and tactics right and you’re on your way to connecting with your ideal customers. When I sit down with any new client, it is important before I start my work that I understand […]

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Why you should never forget your online customers are real people

In my last post, I discussed how I had broken up with Facebook and the importance of keeping your personal and business pages separate. But the other interesting take-away from my experience was the reality of my online relationships. Within a few hours of deactivating my personal account, one of my closest friends texted me asking how […]

Also posted in Facebook, Social Media, Uncategorized | Leave a comment

Delivering your promise

Oscars 2013 and a competition was being run through Twitter and Facebook from a lingerie business I follow: “Tweet what you would wear underneath [image of actress at Oscars] for your chance to win 1 of 3 $100 gift cards”. Not only was this timely and creative Social Media marketing, it was fun! I tweeted […]

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