Category Archives: Marketing

What a marketer learns about PR from being on 60 Minutes

As a marketer, I know the basics of PR and getting publicity for a business and topic, but do not by any stretch of the imagination call myself an expert.   In actuality, I’ve learnt more about PR and how media works from my mental health advocacy and being involved on the media frontline. I’ve […]

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What is marketing?

An article for start-ups or anyone not sure what marketing actually is…   You know the feeling when you’re desperate to buy a specific product? You’ve got it pictured in your head and you need “it” …like, now. You are searching far-and-wide on foot and googling your heart out. You know you want “it”, but can’t find […]

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How to stand out in marketing?

Risk in business is everywhere, it seems. And it’s important to manage risk. We need to understand how to identify, assess, monitor and reduce problems. Risk management covers occupational health and safety, your staff, your finances and cash flow. But should you manage risk when it comes to marketing? Let’s face it; starting a business […]

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The Remarkable Seth Godin

Seth Godin recently visited Australia as a guest speaker of business networking organisation Business Chicks. When I heard late last year he was speaking, I almost grabbed my sleeping bag to line up for tickets. Luckily I didn’t need to do that – I just added a reminder to my calendar and scored tickets to […]

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Marketing Automation: Don’t Treat Me Like a Robot

Marketing automation tools are designed to make our online communications easier in today’s digital world. I hear business owners and marketers swear by automation for their social media marketing. But in your enthusiasm for marketing administrative structure and expediency, don’t forget some key marketing areas when communicating with your tribe that a marketing automation tool […]

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Email Marketing: 5 Ways to Ensure I Don’t Read Your Message

Email marketing is a great tactic to have in your marketing tool belt. Not only is it a great way to stay in touch with your loyal customers, but allows you the opportunity to connect and build trust with prospects about your knowledge and fabulousness. It’s also cheap as chips, even if you pay for an […]

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Seven tips to get the best Marketing Consultant for you

Marketing Consultants seem to be everywhere! Marketing, like many service industries, has a low barrier to entry and people can easily profess to be an “expert” with little experience.  Think Social Media: How many workshops do you go to where you’re left saying “but what do I do now?” It was for these reasons I decided […]

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Content: A Marketing Trend for 2014?

Marketing trend articles have been swarming my social media feeds and email inbox for the last five or so weeks. As a marketer, I was initially keen to open these articles to discover some insights of what lies ahead, and what I need to add to my continual development.  Content seemed to be a key […]

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Branding: Are You Delivering on Your Message? Part 2

Branding, as I wrote in Part 1, is the building block to your business and its marketing. It is built over time with consistency of message and service/products plus delivering on your promises. A business’ brand will – dare I say should – be developed at the beginning of a business based around the business owner’s values and […]

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Are you responsible to ask your customers “Are you OK”?

Question: A customer you’re talking with starts crying, do you a)   Ask if they’re ok and need to talk? b)   Ignore the fact they are crying? c)   Ask them to come back when they have composed themselves? Silly question? Well my experience, more often than not, is that most answer this question with the action of […]

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