Category Archives: Uncategorized

What a marketer learns about PR from being on 60 Minutes

As a marketer, I know the basics of PR and getting publicity for a business and topic, but do not by any stretch of the imagination call myself an expert.   In actuality, I’ve learnt more about PR and how media works from my mental health advocacy and being involved on the media frontline. I’ve […]

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Can I help you?

Could customer collaboration be your next step in business success?       I have a friend who loves running. She loves competing in events on her own with no one determining her success but her self. Me, I love training as a team. I don’t care if I win. It’s about the camaraderie and […]

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Is your website Mobile friendly?

How Google ranks your website — SEO (Search Engine Optimsation   On Tuesday (21 April), Google’s rules will change for how they rank websites. Google will be taking note of how well websites can be viewed on mobile devices.   SEO (Search Engine Optimisation or how websites rank in Google) is a hugely complex beast […]

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Heart in Business (Part 2)

Heart in business is something I am incredibly passionate about and I know there are similar souls craving for businesses to embrace care and kindness. In 2012 I wrote: Is there room for Heart in Business? I was revisiting the concept of heart in business a year ago when I stumbled upon Big Hearted Business, the brainchild of […]

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The Remarkable Seth Godin

Seth Godin recently visited Australia as a guest speaker of business networking organisation Business Chicks. When I heard late last year he was speaking, I almost grabbed my sleeping bag to line up for tickets. Luckily I didn’t need to do that – I just added a reminder to my calendar and scored tickets to […]

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Marketing Automation: Don’t Treat Me Like a Robot

Marketing automation tools are designed to make our online communications easier in today’s digital world. I hear business owners and marketers swear by automation for their social media marketing. But in your enthusiasm for marketing administrative structure and expediency, don’t forget some key marketing areas when communicating with your tribe that a marketing automation tool […]

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Email Marketing: 5 Ways to Ensure I Don’t Read Your Message

Email marketing is a great tactic to have in your marketing tool belt. Not only is it a great way to stay in touch with your loyal customers, but allows you the opportunity to connect and build trust with prospects about your knowledge and fabulousness. It’s also cheap as chips, even if you pay for an […]

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Seven tips to get the best Marketing Consultant for you

Marketing Consultants seem to be everywhere! Marketing, like many service industries, has a low barrier to entry and people can easily profess to be an “expert” with little experience.  Think Social Media: How many workshops do you go to where you’re left saying “but what do I do now?” It was for these reasons I decided […]

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Content: A Marketing Trend for 2014?

Marketing trend articles have been swarming my social media feeds and email inbox for the last five or so weeks. As a marketer, I was initially keen to open these articles to discover some insights of what lies ahead, and what I need to add to my continual development.  Content seemed to be a key […]

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Branding: Are You Delivering on Your Message? Part 2

Branding, as I wrote in Part 1, is the building block to your business and its marketing. It is built over time with consistency of message and service/products plus delivering on your promises. A business’ brand will – dare I say should – be developed at the beginning of a business based around the business owner’s values and […]

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