Strategic Marketing Consultant (Fractional CMO) helping small businesses across Australia
JoElla Marketing was born from Director Megan Barrow’s commitment to provide small businesses across Australia with strategic marketing advice and work that’s free from jargon, bravado and dogmas.
Megan advocates for ethical, honest, transparent and helpful marketing advice and to be a clear alternative and difference from marketing and creative and digital agencies who put businesses’ marketing into a one-size-fits-all box.
You won’t simply be handed an expensive document and left to work out how to implement. Megan will work with you to implement the work and review the results. She’ll do the hard, messy work many avoid.
I am a marketer who genuinely gets a kick out of helping businesses understand how they market themselves to their customers. JoElla Marketing is not about pressuring businesses to sign on the dotted line. It’s about creating an excitement for how you can now creatively and personally communicate with your clients. From there we become a team and I become your advocate.
— Megan Barrow, JoElla Marketing
Working in business since 1994, Megan has worked in roles that focused on her love of writing and creating a marketing buzz. As her marketing career further developed, she saw a gap in the marketplace for independent marketing and communication advice with no agendas or affiliations to push.
Megan grew up as a very shy person and whilst seeing the irony in her career direction of marketing communications, she’s always possessed the necessary skills of observation and listening that is required to be a great marketer.
“There is no one-size-fits-all in marketing; well that’s my attitude. The marketing world may be telling you to chase the latest shiny object (tactic), but using the ‘right’ marketing platform for your clients is just part of the puzzle. You need to deliver helpful information that explains how you will help your target audience and give them a reason to contact you.”
“I have no ‘Barrow-to-push’, I love what I do. I know marketing can be overwhelming, but at the core, it’s about communicating and engaging with your ideal customers about what you do and why you do it (why they should choose you), building trust and letting them know you can help them. I want my clients to become the go-to business of their industry because there’s no better marketing testimonial than that.”
~ Megan Barrow
About Megan Barrow - FAQs
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Megan founded JoElla Marketing in 2012 and has worked with hundreds of small businesses across Australia. Alongside her 30 years’ working experience in business, she has a breadth of experience across the private, public and not-for-profit sectors and the need for generalist marketing - someone who can look at the entire business and marketing plan, and do so strategically.
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Megan decided early into JoElla Marketing to not niche into a specific industry. This allows her to not worry about conflict of interest and opportunities. As a result, she has worked with business owners across a variety of industries, including engineering, property services, mental health, early childhood education, GIS, digital marketing agencies, logistics, training & professional development, and much more.
A marketer walking the talk
Outside of JoElla Marketing, Megan is a committed mental health advocate and speaker who volunteers her time to be an Lived Experience Speaker with Beyond Blue and Youth Mentor with Raise. She has detailed her story of recovery from agoraphobia, anxiety and depression openly on TV, radio, video and in regular presentations.
Megan’s clients know when she asks “Are you OK?” she genuinely cares about the answer and will spend time chatting outside of business if it’s ever needed. Because there are things bigger than business.